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HOME OF THE
LEGENDARY GUIDES
THE REAL GOLD OF AFRICA
PEOPLE
IMPACT
TRUST
INCLUSIVITY
Our people are our gold; guides, storytellers, and hosts who bring every journey to life. We invest in their growth, ensuring each connection leaves lasting meaning.
We don’t aim for small change, we strive for transformation that endures. Every journey we create leaves a meaningful mark on people, places, and futures.
Trust is the foundation of what we do, built through integrity, reliability, and care. Guests, partners, and teams alike can count on us every step of the way.
The tourism sector should serve all of South Africa. Your travel spending will now support the families and communities who define your experience.
Aurum Africa was founded on a bold idea
that tourism in South Africa can be truly transformative when those who deliver unforgettable experiences also share in the rewards.
AURUM Africa is where travel becomes transformative, not just for our guests, but for the people who bring every journey to life. Born from the vision of our founder, Mohamed Baba, and built on the belief that those who create unforgettable experiences should also share in the rewards, we are an employee-owned premium touring company devoted to connection, authenticity, and excellence. Every guide and staff member is personally invested in delivering seamless, enriching journeys across Southern Africa, where culture, stories, and landscapes come alive; and where every experience supports South African families and communities.
That is the true gold at the heart of AURUM Africa.
CURATED JOURNEYS
Guided
Cultural Tours
Explore South Africa through the eyes of our legendary guides. Immerse yourself in local traditions, historic landmarks, and experience the vibrant cultures that make each region unique.
Wine &
Culinary Journeys
Discover South Africa’s world-class wines and rich culinary heritage. Visit renowned vineyards, meet winemakers, and savour local flavours on experiences for both connoisseurs and curious travellers.
Wildlife
& Safari Experiences
Get closer to Africa’s iconic wildlife with expertly curated safari journeys. From the thrill of spotting the Big Five to learning about conservation efforts, every safari is both exhilarating and educational.
Adventure
& Nature Escapes
For the intrepid traveller, our outdoor adventures offer unforgettable encounters with South Africa’s breathtaking landscapes. Hike, cycle, or explore rugged terrains while learning about the natural and cultural history around you.
Get In Touch
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